STYLING AND STAGING YOUR HOME FOR A SUCCESSFUL SALE

Styling and staging a property for sale is rapidly becoming one of the most important aspects of the marketing process.


Television shows such as “The Block” have increased popularity in styling and staging by proving time and again that a well-presented property will sell for more money and in a quicker timeframe over its competitors.


For a professionally styled look and feel, it’s best to engage the services of a qualified property stylist. Home stagers have expert knowledge and experience in maximizing spaces to ensure the home presents to the market in its best light. Property styling packages range in pricing to suit your budget and needs. You can hire a stylist for a one-off consult and style the home yourself or partially stage the home using your current furnishings. For a vacant home, you might like to consider staging the entire property.


However, if hiring a professional stylist is out of your budget, fear not! We’ve put together some tips and tricks to help you prepare your home for sale.


1. Declutter

Decluttering is the first step to undertake when preparing to sell. Take a walk around your home and try to look at it objectively through the eyes of a potential buyer. Having too much clutter makes the home look messy and will make rooms appear smaller. Reduce the clutter by following these tips:

  • Keep appliances off the kitchen bench to enhance workspaces.
  • Don’t overload cupboards as buyers will sneak a peek inside them! If a cupboard is overflowing and stuffed to the max, they may think there isn’t enough storage in your home.
  • Remove toiletries from the bathroom counter.
  • Depersonalise by removing family photos and personal items. This prevents the buyer from imagining their own family living in the home.
  • Tidy away magazines, papers, stationery etc. from the dining room table.


2. Lighten up

A light and breezy space is more appealing to buyers than a dark and dingy looking room. If you have dark furnishings, brighten them up with coloured cushions or throws. For dark rooms, repaint in a crisp, neutral shade of white and replace the window coverings to match.

During open homes ensure that all windows and blinds are open to draw in natural light and turn on all the lights to brighten the space.

 


3. Clean, clean and more cleaning

We are talking a deep clean! Nothing is more off-putting to a potential buyer than a dirty house. Go the extra mile and do a thorough spring clean in every room including dusting windowsills and skirting boards, replacing light fittings, cleaning the ceiling fans etc. Give extra attention to high use areas such as the kitchen and bathrooms as these are big ticket items for the buyer. And steam clean or replace tired and dirty carpets to freshen them up.

 


4. The front yard

They say first impressions count. Entice buyers to inspect your property with beautiful curbside appeal, don’t scare them away with overgrown gardens and rubbish bins out on the street. During the sales process keep your front façade well maintained by following these simple maintenance tips:

  • Regularly mow the yard
  • Mulch the gardens
  • Keep on top of the weeds
  • Hide the bins
  • Paint the front fence and gutters
  • Create a welcoming entryway at the front door


5. Talk to your real estate agent

Your real estate agent can provide you with tailored presentation advice taking into consideration any unique aspects of your home, the local area and target market. They may also be able to recommend a reputable stylist, and if the home is vacant, they can organise to style and install the furniture on your behalf.


Whether you choose to hire a professional property stylist or take a DIY approach, there’s no doubting an immaculately presented, light-filled home will attract more buyers to your open home and increase competition. For a little bit of pain, there’s a lot to gain including a higher sale price and a quicker sale.


Are you thinking about selling? Our sales team at Jean Brown Properties would be happy to help you through the sales process and answer any questions you may have. We also have an inhouse property stylist who can provide you with further tips and tricks to help you style your home for a successful sale. Call us on 07 5630 1145.

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